Wondering if the world is catching up to Google in one way but falling behind in other ways. It seems that Google may be losing share of the Mom and Pop businesses that supplied Google with countless dollars and countless good press. As the pay per click advertising model gets more and more competitive small business are losing interest quickly. The ROI is just not what it was not so long ago. Ten years ago a small company with a small advertising budget made out like a bandit with Goggles pay-per-click AdWords program. Now the field is so crowded hardly anyone is profiting except Google and that may be decreasing. The income stream has been supplanted by larger companies like Procter and Gamble and Liberty Mutual who seem intent on dominating the the advertising space available. More and more traditional brand advertisers are embracing search and search advertising as a way to build their brand online.
Google has moved to position itself in the two key parts of the Internet market: Web-connected smartphones and social networking services. But the company is playing catch-up to Apple Inc and Facebook in each area.
Google is increasingly pitting itself against rivals beyond its usual competitors Yahoo Inc and Microsoft Corp, as it ventures into smartphone operating systems, mobile advertising and other areas in search of future growth.And while Google’s free Android smartphone software has made big gains — Google executives said on Thursday that 160,000 Android phones are activated every day, compared to 65,000 in the first quarter — investors are still not sure how the effort will benefit Google’s bottom line.
Google’s Android market share hit 13% in May, up from 9% in February, says tracker ComScore.
Google has experienced continued solid growth in their core, but also very strong growth in their emerging businesses year over year.
Google is seeing a real trend in large advertisers focusing on highly measurable but also integrated campaigns across display, mobile and search.”
Americans conducted 16.4 billion searches in June, up 3 percent from May. Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).
| comScore Core Search Report* June 2010 vs. May 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Core Search Entity | Search Queries (MM) | ||
| May-10 | Jun-10 | Percent Change Jun-10 vs. May-10 | |
| Total Core Search | 15,935 | 16,439 | 3% |
| Google Sites | 10,158 | 10,292 | 1% |
| Yahoo! Sites | 2,908 | 3,114 | 7% |
| Microsoft Sites | 1,930 | 2,082 | 8% |
| Ask Network | 577 | 584 | 1% |
| AOL LLC Network | 361 | 368 | 2% |
