MyKey Demo
Teens beginning to drive are usually one of parent’s biggest worries, and why wouldn’t it be? Motor vehicles are the number one cause of death of teens in the United States. Well Ford has a solution to parent’s paranoia, the Ford MyKey. Using a chip that is in the key, parents can set a speed limit of 80 miles per hour on a their new 2010 Ford models. But the MyKey can also do more than just set the speed limit for the teen’s key, parent’s can also program the key to limit the audio volume system’s volume and sound continuous alerts if the driver doesn’t wear a seatbelt. However, if a little chime alert doesn’t make a teen buckle up, then the MyKey has another trick, it won’t turn on the audio system until the driver seat and passenger seat are buckled in. The MyKey also will keep of the teen’s mileage and provide earlier low fuel warnings than standard. The MyKey will become standard on most Ford vehicles. While the MyKey doesn’t provide parents with complete reassurance, it’s just the start in cars building in more active safety controls on a vehicle.
At first the Ford MyKey seemed a little too paranoid on parent’s parts, but it wouldn’t be the most extreme of measures when there are now GPS trackers for kids. Although, perhaps it seems a bit invasive on a parent’s part to control their teen’s driving, the MyKey is making the roads safer for these teens and other drivers. The MyKey is also innovative because it doesn’t just annoy teens into putting on their seat belt with a blinking light or alert sound, it actually doesn’t allow teens to turn on the stereo without a seatbelt, and most teens wouldn’t drive off with their music. To add in to the music and stereo of cars with the MyKey, a stereo volume that can be limited is a relief for not only parents, but also other drivers who usually are forced to hear a teen’s music because it is so loud. The Ford MyKey is actually just a start in this active safety controls. Although, it can help teen’s drive safer, and put parents at ease a bit, it’s just the beginning. It’s important to remember that while new technology like the MyKey can help; make driving easier for teen it is only part of making teens drive safer. The MyKey is a great start to this active safety control, but we shouldn’t become reliant on cars saving us from bad driving.
Since beginning operations in 1999, Netflix has gone on a meteoric rise to the top of the DVD rental business. Not satisfied to rest on their laurels, Netflix executives have the company well prepared for the next big innovation in the home video market, video-streaming. Integration with each of the big three gaming systems (Microsoft’s Xbox 360, Nintendo’s Wii and Sony’s Playstaion3), as well as a variety of web enabled Blue-ray DVD players and televisions, seems to ensure Netflix’ domination as a video-streaming provider for the near and distant future. Having already dispatched former strip mall anchors Blockbuster to near extinction, Netflix is on the verge of doing the same to on-line video-streaming providers YouTube and Hulu. All this and a planned expansion into international markets may make it seem that Netflix is on an unstoppable roll, but the future may not be as bright as some might think. There are two issues which may make today’s Netflix projections look like fool’s gold, content and broadband caps.
The introduction of Microsoft’s Project Natal recently has spawned a whole new way of thinking about technology. No longer will we need to use hand held devices to communicate with our computers or televisions, all we will need is our own bodies. Microsoft is set to release the fruit of Project Natal later this year as a response to the wildly popular Nintendo Wii game system. The new technology will become a part of Microsoft’s Xbox 360 system and will require absolutely no controllers.
Apple unveiled its newest product to the world this week – the Apple iPad! Apple calls it a “revolutionary” product somewhere between the laptop and the smartphone. The iPad features a 9.8 inch screen, is half an inch thick, and weighs only 1.5 pounds.
In January 2010, adidas Originals will introduce their new Augmented Reality Game Pack, which expands on the Neighborhood backdrop of their Celebrate Originality advertising campaign. Five new shoe designs will be embedded with codes in the tongue, which, when aimed at the wearer’s webcam, will activate the Augmented Reality Game within the Neighborhood. Once inside, players are invited to explore the Neighborhood and play games that will be offered beginning in February 2010. Three games are scheduled for release. The first game to be released will be a tie-in to Star Wars, allowing players to shoot at stormtroopers using their shoes as their game controller. Adidas hopes to challenge Nintendo’s Wii game console for augmented reality game play.

